It's all in their financial statements, Product development 2011: 646 million, 2010: 635 million, 2009: 627 million, Subscription, licensing, and other revenues 2011: 1,498 million, 2010: 1,360 million 2009: 1,199 million, note that I seen these numbers for WoW specifically in other reports than the one I'm looking at now (could be in this as well I'm not making a huge effort here) and it's not much difference when removing licensing and other revenue.
As for the difficulties finding devs it's been stated by blue posters in responds to throwing more developers at the problem on multiple occasions, Blizzard claims it's hard to find the right skill sets in a person that fits their corporate culture, something that to be blunt is horse shit as they had almost a decade to deal with that issue.
Yet we didn't have the Blizzard store until, what was it, late Wrath or early Cata and still got the same level of development, so yes, we would have got the same game as it is still so profitable that they couldn't afford to scale down on development.
They obviously can and will try to do this, that's not really my issue, that the customer falls in to the trap and the dangerous road it leads down is my concern, especially when it's defended with "But it's just..." and "But they are a business".
Never said I didn't play, I said I didn't pay, I played the free week here and there to see how the game changed, I also have several friends that still play and keep me reasonably up to date, surely enough to have an opinion on the business praxis and it's effects on WoW and gaming as a whole.

MMO-Champion
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