Yeah, they only ship to the U.S. currently, although they're working on opening up Australia and the U.K.
There was a survey you could do for the Fluttershy promo a ways back, and on Black Friday they had limited amounts of all the con promos (aside from Rarity) for $4.00 that would ship anywhere (the $4.00 was to cover the shipping costs) which is how I got Derpy, RD, and a Second Fluttershy promo.
Following them on
Facebook (if you have one) probably wouldn't hurt, just in case they do another promo giveaway in the future.