Me: Aww that's too bad. *Inspects his gear* Say why didn't you upgrade [This Piece]? It's higher item level and your raid is several weeks off of getting X boss which would drop the only upgrade to that item?
Friend: Because ask Mr. Robot told me to upgrade this other piece.
Me: ... Again, why didn't you upgrade this other piece that made more sense to upgrade?
Friend: Because ask mr robot is the best web site ever.