In MMO's we play to improve our character's item level but for what reason?
Currently the gear chase is to facilitate the next tier of raids/dungeons but what if you don't enjoy that content?
Not only that but what do you do after achieving the max item level? What activity is there to enjoy after you finish the gear chase?
Do the same dungeons/raids again? For what purpose?
-Leaderboards of DPS and Healing for different bosses
-Challenging solo campaigns & Scenarios
-Bosses droping items to craft gear (motivation to kill the same bosses over and over until you get all items to craft the gear)
-Extra loot for top DPS'ers and a ingame announcement to your raid/party
-Challenge Modes (*already ingame*)
Out of ideas to how prolong the game's longevity after you finish the gear chase.