Originally Posted by
kleinlax21
If what you say on your post is an exact representation of your ingame experience, then you are an outlier situation. Most people on this site will have close to a 50% win/loss ratio regardless of faction.
My Alliance 90 (DK): 55% Win Ratio
My Horde 90 (Pally): 59% Win Ratio
Per your original question: No, the Alliance will never get any better as an aggregate whole. And neither will the Horde. But you can increase your personal win rate quite easily by being an effective leader. By this, I mean the following: congratulate people for good moves (thanks for heals/great cap/nice inc call/thanks for the peels), never EVER criticize anyone (causes group cohesion to immediately disintegrate), and call every single incoming to every base throughout the entire game. Just because you are AoE'ing the flag at Waterworks doesn't mean that you shouldn't instantly be aware when the enemy team starts to send people to Lighthouse. Know your maps, know your strats, and most importantly take charge in a POSITIVE and manner. People want a leader who they want to follow. All you have to do is get people to want to follow you and you'll be surprised winning games was ever so difficult.
However, back to your original point. Let me tell you a story OP: back in Cata, I felt like I was getting steamrolled constantly on my Druid, I never won a significant number of BG's, and I went on ridiculous losing streaks. So, I checked out my BG statistics and I kid you not, I had an exact 50% win/loss ratio. I was floored; how could this disparity exist between my in-game experiences and recorded data of those same experiences? I remembered what I learned in my Psychology class from high school: People are ten times more likely to remember bad experiences than they are to remember good experiences, which happens completely subconciously.
So, my advice to you OP is to check your win/loss statistics, as well as attempting to become the best battleground leader that you can. You may be surprised by what you find.