Or you aren't in a raiding guild ? So why do you need valor gear ?
Or your raid don't kill normal bosses easily? So LFR is not just "farming rep" but gear improvement as a overall (and without offense as everybody have the "right" to play. It's pretty much your raiding level actually, if you really are struck against normal mode that much)
Really can't see how you are forced into farming rep in LFR this time... Dailies where awfull for that, I agree, but this new system is nearly painless.