Fallout from Bliz's redefinition of content:
Content (old): New and fun things for players to do. For example, new raids, new dungeons, new BG's.
Content (new): anything that takes time. For example, longer flight paths, delaying flying until 90, pseudo-mandatory overly long and tedious series of daily quests, crafted items locked behind a BoP drop system, recipes locked behind grindy reps, requiring rep to buy almost anything, elimination of convenient travel methods such as HGWT.
(yes I know some of these aren't new, its the combination I refer to).
I fully expect bliz to cut travel speeds in half and declare that they've double the content available.