This, for me, completely summarizes the sort of... I dunno, social decay? with WoW, which seemed to start with Cataclysm.
Tools like LFD and LFR are absolutely great for being able to log in, get your purples, and log out... but they absolutely shatter the feeling of community in the game, and nearly entirely remove the need for socializing. I recently returned to WoW after something like a year-long break (quit around halfway through Dragon Soul's tenure), and even though I play with a few friends regularly, it still feels more like a single player game than a multiplayer game... let alone an MMO.
I think that, in their pursuit of instant gratification to keep people happy, Blizzard have forgotten what was arguably what made WoW (vanilla, TBC, and Wrath) so great - the social aspect.
Especially in regards to vanilla and TBC, where guilds were necessary because guilds had to pool resources in order to accumulate the equipment needed for progression (I remember when having a 300-point blacksmith, enchanter, alchemist, leatherworker, and engineer was a mark of considerable status for a guild.) Now? Well, I talk to some of my guildies - and this is a guild I've been in since 2004
, mind - but the vast majority of people in it are complete strangers. There's no more of the "friends and family" vibe we had throughout all of vanilla, TBC, and Wrath. And while I can't attribute all of this lost feeling to changes made by the WoW team (after all, people get bored of the game, real life intrudes, or they just simply kind of disappear), they have certainly been a major contributing factor.
I dunno. This story makes me happy and sad at the same time; happy because some people finally woke the fuck up and realized they're talking to and playing with other human beings, but sad because the nature of the game makes it so easy for this (marginalization of others because they aren't "good enough") to happen in the first place.