"It would be a huge challenge to get something like that in place; on the other hand it pays dividends really well because it gives players something to do because they're spending time creating content and playing through each other's content, which is content that we don't have to develop," Street said. "We certainly got an awful lot out of the powerful editor that StarCraft II ships with. I don't know how long it would take us to develop something like that.
"It would be hard, but we have a lot of players that just want to feel like they're a part of the world, spend time in it and contribute to it at the end of the day. I think it would be really popular if that was something we were able to pull off. Minecraft is a great example because a lot of those players are showing off it's actually a creative medium and they're impressing each other with the tricks they've been able to figure out."