WoWs problem is they try to cater to everyone and no one ends up happy. Trying to sell dailies as legitimate endgame content is pathetic. Might as well just have you repeat your starter zone quest hub every day and save the trouble of designing all the other zones lol.
Somewhere along the way Blizz lost their way and forgot what originally made the game fun. Take a step back and look at the blue 'highlights' on the front page from 5.2. Its like reading a math book...x point is getting converted to y point, and z point is being removed...remember when cool things were in the patch notes? New, fun abilities, funny items, cool mounts (that you didn't have to buy!). The magic left this game some time ago.