As I'm writing this I'm afraid I already know the answer. Still, it's worth a shot. I recently bought a Gigabyte Radeon 7950 Windforce x3. Great card, am real excited about it and seeing great gains. (Swapped a 6670, lol.)
As most of you know, AMD has been offering free games to go with 7900 cards. However, the card I bought came without any free games. There's some stuff about Firefall on the box, which is an F2P game. (Haven't checked what it actually is, probably some in-game items or whatnot?)
Is there any way for me to claim the games I feel I'm entitled to? I say ".. I feel .." since I'm fearing I already know the answer: It's based on where you purchase the card, and my vendor didn't offer these games. (?)
Edit: Updated information.
Might be nice to know for future reference. I've contacted my vendor (Azerty - Dutch) and they can't provide me with the codes. They stick to the "Only certain vendors get it" story. - I bet they're all playing crysis and far cry at home now!