From playing the Rainbow room, a small gay club as youths(no they are not gayers - just swedish with some greek and italian flavour for good measure! ;P) to selling out a 50k capacity arena 3 days(friends arena) in a row.

It's been fun to follow their progress, I learned to know them back in the early 2000, a small country - a small scene, things hadn't really gone mainstream back in 2000-2003, most of us(including people like Adam Beyer, Stonebridge, Eric Prydz, Jesper Dahlbäck, Özgur Can, Rouzbeh Delavari, Petter, Cari Lekebusch, Samuel L Session etc etc etc) who had a passion for the music, be it as hedonistic partiers, aspiring DJs, internationally established DJs, or promotors hungout on small tight knit message boards, like tribe(later dirtytribe), where we shared ideas, mixtapes, or just talked random BS, much like the OT here hehe... we ran into eachother at parties and played the same parties.

Tonight they'll be in NY for their "One last tour"... a good chance to have some fun, but even better a good chance to help those who have been unlucky. Just don't forget to wear your black ties! If you don't like them blame Daft Punk and Homework(that album changed many lifes!).

Good job guys!


On February 28th, the Empire State Building will illuminate yellow and blue for a good cause. The Grammy nominated electrifying music group, Swedish House Mafia will light up the big apple to bring awareness to the their Black Tie Rave function at the Hammerstein Ballroom. The charity event will benefit Hurricane Sandy victims in New Jersey and the Mayor’s Fund to Advance New York City. The event also aims to bring awareness to the safety of young children in America following the Sandy Hook school shooting in Connecticut last year. Swedish House Mafia will be bringing the bass to Brooklyn, becoming the first EDM group to play 3 nights (March 2nd-March 4th) at the Barclays Center.
For those who are one big ?, here is a documentary about them.