I agree. It's very sneaky what they've done. And what's worse is that they hid behind part of the community with this whole mandatory or not debate which really isn't the point. The alternatives fucking suck. Make the alternatives better. I would run my sha/lfr ques for the week and then I'd be done. Unless I swallowed it up and did dailies. After awhile I just said fuck it. I would spend more time alt tabbing in forums than actually playing the game because it felt like I was getting nowhere and having to do something I didn't like to do and still not going anywhere. The group of friends I used to roll in tbc/wotlk/cata dungeons with broke apart because well their was enough reward in those dungeons and none of us liked dailies so that fell apart. Couldn't get enough people to raid, so that fell apart. In the end the entire thing just fell apart. The group of players I used to have to play with and we really liked playing with each other would run dungeons together and get all kinds of rewards and even hard dungeons we did well in. Not so much in mists because it's all dailies and none of us like dailies. It was kinda sad and a bummer. I still keep in touch with them though. Hopefully we get it back together for 5.2.
But yea people will keep hiding behind this whole mandatory or not thing because it's only defense they can offer for the shitty change and the way it was handled. Now the developers turn around say it sucks and it only took them 6 months or so? PROGRESS!