Blizzard doesn't have enough resources to do a in-house cinematic-like 100 minutes full movie using CGI at least if they want to maintain the quality that we see on the latests cinematics. They already struggle with deadlines to keep the curreent cinematics coming. To do a full movie they would need to hire way more people or a 3rd party CGI studio and that would not guarantee their seal of quality plus it would probably cost way more than just making a normal live-action movie.

MMO-Champion
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