1.) Add elite NPCs (doable solo, but hard) around the OLD WORLD (1-60 zones) that yell just like Sha/Galleon upon spawning, and upon defeat they reward each player who tagged it 500 honor and 100 conquest points. These could spawn every 30-45 minutes.
2.) After a NPC dies, he leaves a lasting debuff on any players in the zone that are flagged (unless they are grey to the player) and any other new players entering the zone, that give the player who killed them 50 conquest points and 200 honor.
3.) Players in general around the 1-60 zones should award something like 25 conquest points and 100 honor at all times. The benefit would drop after you killed them 2 times.
Example: An elite spawns in Badlands, everyone on the server that's 90 is notified. People travel to badlands in order to win some conquest/honor/whatever else. Hopefully, both factions come. People start killing each other after the boss dies. = World PvP?