I understand it's just my opinion and everyone is different... but to me RIFT is such a superior game to WoW and other MMOs. I know people still play SWTOR, yet RIFT is obviously superior - sans Hutball.
For me at least, RIFT feels like what WoW was before the introduction of WotLK; like if you took the devs from that time and stuck them with another game. The raiding feels superior, the graphics are better... player housing is there, etc. The one lacking area is PvP, but for raiders I am not sure why the transition isn't made onto RIFT. Content patches are much more plentiful in RIFT as well.