This company have made a game which is about running a game studio in a tycoon manner, but they did something slightly different that a number of other studios would never have done. They also uploaded a version of their game to known torrent sites, but with a small change to coding in comparison to the retail version.
When your studio started to grow large in the pirated version of the game, people suddenly starts to pirate the games your studio makes driving you bankrupt.( I know piracy is not gonna kill the industry, its just a description of the game ) Was an interesting way of dealing with piracy to say the least in my opinion giving pirates a moral cookie. Also quite hilarious seeing how people with non legit copies asks on forums how to deal with piracy.