The rate at which players consume content can be easily regarded as the number one obstacle plaguing MMO developers today. I believe that developers are finally beginning to realize that there is no financially prudent way of curbing this insatiable hunger in house, so it is time to give the power to players, as cheesy as this sounds. What do I mean? I'm talking about Player Created Content (PCC).
PCC has been around for decades now, and who better to comprehend its success than Blizzard Entertainment, the same company that implemented PCC tools in their RTS games, which not only gave games like Starcraft and Warcraft III obscene longevity, but from this "foundry" (Neverwinter term) of PCC emerged an ENTIRE GENRE of new games, which we now call MOBA's (based on Warcraft III's Defense of The Ancients mod, an original PCC).
I used the term foundry above because Perfect World has already implemented such a feature into their new MMO, Neverwinter. As far as I'm aware, players can create their own quests and dungeons that reap experience and loot (not entirely sure about the loot). These quests and dungeons are then rated and made publicly available for players to experience. Obviously, as more time is spent improving the foundry system and the tools and breadth of power it gives players to manipulate environments, the higher the quality of content will be produced. Eventually, I forsee a lot of players opting to engage in PCC more so than the general quest lines of the game, similarly to how we saw so many Warcraft III players forgo playing standard RTS campaign and engage in awesome bouts of Footmen Wars, Mauls, and DOTA.
Blizzard has the tools and staff to make their own version of a "foundry" that would be more inclusive and diverse than anything a new MMO could offer. And who said it had to stop at quests and dungeons? What about player created BG's, Raids, and scenarios? Challenge Modes? Etc.?
By implementing a system that allows the user base to create content, Blizzard has essentially employed 8.3 million subscribers at zero cost, and may have successfully solved the most common issue in the MMO market today. Who knows, maybe a shining emerald emerges with its own genre through this "foundry", similarly to how DOTA did. The ball is in your court, and all we ask you to do is pass. Give us a chance to improve the game the way we want to, and I'm sure you'll be pleased with the results, as we will be.