A lot is being said about Blizzard's announcement on the fall in WoW's subscribers, and I thought I'd offer my view.
WoW is old. No matter how much you love or hate the game itself, you can't get away from the fact that it was released in 2004, and a lot has happened since then. WoW is starting to look dated compared to the MMOs that are being released, both technically and in its gameplay. Its a testament to the quality of the base games design that WoW can still compete 8 years after its release.
But WoW is never going to be able to return to its peak during the late TBC/early WOLK period, it's only going to decline and shrink. The problem is that Blizzard seem slightly delusional about the current state of the game. Things which have been said about Project Titan seem to imply that its going to be a 'casual' game with WoW continuing to be sold as Blizzard's 'premium' MMO. I think this is a bad decision.
Why doesn't Blizzard start moving the focus away from WoW, stop trying to halt its decline and concentrate on something new? Project Titan, if it has the same level of design and effort that went into WoW, could become the next big thing. WoW's sucess was always down to it being able to appeal to more casual gamers who didnt normally play MMOs as well as the hardcore MMORPG crowd, why can't Titan be like that? Alternatively, what if World of Warcraft 2 became a possibility in the near future? I can't help but feel that if Blizzard fails to move with the times, someone else will sweep the rug from under their feet, as it were.