I have read every response in this thread....I have not seen one (maybe I missed one?) about the (possible) "who cares about lore"....I have been playing this game since 08 and I am no way an expert on Wow but I have to be honest when you are playing your toon pvp or pve do you really care about the backstory? seems to many ppl care about their toon being fotm...gear...spells...glyphs...professions....need proof? there are more posts about these items than the lore forum section. Also, since 2008 that I have played I have met thousands of players, Hundreds I have spent on vent or skype with playing weeks or months with and only a handful honestly care about lore. They mostly want better looking gear, pets, pvp, or clearing a dungeon where some dragon or weird looking thing spews fire to not stand in...and there inlays the problem I believe. If they came up with a fictitious mob for us to destroy oput of nowhere that did exciting groundbreaking new things and got a stronghold on PvP better before they released it instead of the same old things would it matter? no bc the game is no longer the same ol...We now have 90 levels of the same ol leave those and try something new imo....I am not saying I am right or wrong just a third side of the arguement is all.