I had a thought regarding Captain Marvel and Agents of SHIELD. Since her backstory has her being in the Air Force, and the US Air Force is currently involved with the plot of Agents of SHIELD via Talbot, perhaps during the next season or two a pre-powered Carol Danvers can have a recurring role on the show.
Obviously whether this is feasible this is going to be highly dependent on who they cast. But if that's not an issue, I think this would be a neat way to fill out her backstory. People who are big fans of the character will get a taste of the MCU-incarnation of the character without having to wait for her to appear in the movies, people who watch her movie and want to find out more about her backstory can then go back and watch the Agents of SHIELD episodes she's in.