About damn time they did something about the douchebags ganking this npc and stopping the entire leveling experience in Westfall because it's a bottleneck npc that gives you a quest that allows you to progress further, and also it has a huge ass respawn cd, something stupid like 30 min or something. There was no pvp solution as Horde players would just one shot this npc, and even if they died in the process, they still annoyed about a dozen players who had no choice but to stand around and wait for it to spawn only for it to die again.
I reported douchebags griefing months ago and nothing. Only when this thread popped up, Blizzard finally decided to do something about it. Though it's probably because they expect an influx of players as a result of the movie and they don't want those newbs to suffer and get pissed because some douchebag keeps killing a vital npc over and over.