They would be "winning" if the exclusives they have weren't utter piles of unoriginal and/or boring shit. Ryse AKA QTE THE GAME, Dead Rising 3 AKA Boring Generic Brown 'N' Grey Zombie Game The Third, Kinect Sports Rivals AKA A Party Game You Will Play At Family Gatherings Then Not Touch All Year, Killer Instinct AKA Give Us All Your Money. Let's not even talk about Halo which is just being milked to death at this point.
Give me good indies and consumer-friendly business practices over that shit any day.
I'm happy to pay for Playstation Plus because they give you a load of stuff (as in actual games) for the price. It's not *just* paying to play online.
This is not just about DRM or fighting second-hand aggressive sales (which they should be going after the brick & mortars for, not the consumer), this is about Microsoft not giving a shit about the customer.