Listen up everyone. I will completely explain the reasons why World of Warcraft has gone downhill over the past few years.
* Welfare Epics:
When you played World of Warcraft and realized how hard it was to get decent "Rare" quality items, the idea of obtaining an "Epic" item really did feel EPIC. I remember researching of rare drop chances, items made by crafting, and all of them took unbelievable amounts of time, dedication, and money to obtain. It was so hard that some individuals who didn't have those requirements felt unsatisfactory; not being able to feel 'epic'. When Blizzard saw the stagnation of their subscriptions, they realized that they could open the floodgates and make epic items FAR easier to obtain, which in turn would give them a much higher playerbase. This change, though gradual throughout Burning Crusade and Wrath of the Lich King, severely impacted how we view items today.
* "Bump the level cap" Mindset:
Every single expansion featured the 'oh so wonderful' experience of leveling up 5-10 more levels, experiencing new content, new lands, all with new spells and abilities. We say good bye to our level 60 epics and trade them in for greens, blah blah. A second time around in WOTLK, this got very old. Well, why did it work in Burning Crusade and not WOTLK, Cata, or MOP? In Burning Crusade on mid-high population servers, player vs. player combat in the world was one of the most exciting breaks from the questing experience. In Catacylsm, I literally flew over every single patch of land, going quest point to quest point without a care for the environment. Burning Crusade made me care for Illidan and WOTLK made me care for The Lich King, but everything else? After seeing the Lich King's demise, it's very obvious that Deathwing is just another plushie that we have to beat on to get loot. It was not interesting, and made the leveling experience unbearable. Blizzard DOES NOT need to keep bumping up the level cap. I don't want people with 100,000 life, I don't want to see a Level 100 Paladin in my party, and I don't want to see +460 Agility on my boots. Tone the numbers down -- you can add new content without skewing everything else.
* Game Difficulty:
I touched upon this in my first point, but my god, the game's difficulty is about as hard as the average "Putt-Putt" game. Bind on Account Gear, Guild Perks, Hearthstone Cooldowns, Mounting Cast Time, Mount Speed, Mount affordability, Mount Level requirements, Quest reward gear scaling, professions required materials, class trainer / profession trainer accessibility (Uldaman Enchanting Trainer), 5 man dungeon / heroic difficulty reduction, elites damage and health reduction, quest objective tracker and arrow, new quests and new quest rewards in old dungeons, attribute re-scaling (taking off spirit on strength gear), elimination of severe poison and diseases (ex: 100% reduced regeneration 50 damage ever 5 seconds in Stratholme), talent removals, new skills (pyroblast, aimed shot, etc), new skill scalings, new skill reworkings (aimed shot becomes instant cast, casting spells while moving, sprint when mages struck), general cooldowns drastically reduced (evasion, rapid fire, etc), elimination of reagents (stones for mage portals, blind powder, arrows, bullets, throwing weapons), simplification of buffs / debuffs, notification when talents / skill are ready (ex: overpower), I could literally go on for pages and pages. Google World of Warcraft Iron Man; if THAT is what I need to make leveling / pre-endgame difficult, then that's just completely moronic. Let's just say I leveled a Priest from 1-85 and never ONCE had to drink, run away, or play strategically. That's absurd.
* Dungeon Finder, Raid Finder, etc:
As if putting in cross-server battlegrounds and queing up from battlemasters (and later, wherever you want) didn't hurt World PvP enough, Blizzard decided to get rid of the interaction with the world completely. Why interact with people on your server when you could simply queue for the system to slap you right in a dungeon with people you've never spoken a word to? In fact, continue never speaking a word to these people. Not only are they not from your server, but they're only here because they need something (gold, tokens, items, reputation, etc). The trash and bosses are easy enough (post mid WOTLK) that you do not need to effectively communicate with them. Need I continue?
* Nothing in-game feels like an achievement anymore:
Remember back in Burning Crusade when you got your Netherdrake after hundreds of hours of work? What about those tabards that were nearly impossible to obtain? What about getting your > 1% drop Zulian Tiger from Zul Gurub? What about getting full Dungeon Set 1 and upgrading it to Dungeon Set 2 after spending ~400 hours running Scholomance, UBRS, and LBRS? What about waiting in Winterspring for that rare tiger to appear and tame it before someone kills it? How about being one of the first groups on the server to get the Red Proto Drake, before the dungeons were toned down so that everyone and their mother could get one. It makes my blood boil just thinking about what Blizzard did. There is nothing like this anymore, and if there is, it is a watered down joke compared to the accomplishments we'd get in the old days. In WOTLK, that kind of sensation had been reduced to items like the following: "The Insane" title, Ironbound & 25 counterpart proto drake ... and that's about it. All the other Proto Drakes sprouted up like common housecats. "Look at my Green Proto Drake"! "Cool Mark, I have a Purple one too!" ... "Oh cool...", "Yeah Mark! I just got a Time Lost Proto Drake the other day, I have a Bronze Drake, Red Drake, Blue Drake, and I'm almost about to get my Red Proto Drake!". Even getting a Mechano Hog or Mammoth was watered down and eventually easily obtainable. Items like getting an upgraded ring for the ICC reputation were a joke. By the end of WOTLK, the majority of half decent players had some form of an upgraded ring. Are you kidding me? In Catacylsm, it became FAR worse. In Pandaria, it's irreparable.
Blizzard single-handedly destroyed their own game. They've been in a negative decline since the end of Wrath of the Lich King and have never truly came back from that deficit. Just like Diablo 3, World of Warcraft will die by their own doing. Reminds me a lot of the recent Xbox One actually. At least Microsoft came to their senses while Blizzard still has not.