There's no incentive for me to do well. Why should I put in a lot of time or effort? Do realm first guilds get anything to show for it? Do people who beat content while it's current get anything to show for it? No. Some stupid fucking feat of strength achievement means nothing. I need an exclusive title or gearset or mount that I can SHOW.
LFR is a meh feature. I'm not totally against the concept but people seeing bosses before normal raiders is really stupid. If there was an exclusive end boss or like super cool version of the heroic end boss like HRagnaros coming out and having legs, I'd be a lot happier.
Also, I kind of need a good active guild who don't just log on for raids and who don't go MIA when some other MMO comes out and then when they do log onto WoW they only talk about the other MMO.