The game came out when I was in college, and I continued playing it all through college, and even after I got married because my wife was in college still. I would play while she was doing her studies. Since then I now have a 3 full time jobs; school teacher, husband, and father. I feel like I do not have enough time to do those 3 things sufficiently, must less invest any time into a game that feels more like a job itself. To be fair, I'm really not playing many video games at all these days; however, even after my daughter was born I still enjoyed WoW enough at the time that I managed to make time for it here and there.
Anyways...to contribute things I feel Blizzard did to make me lose that motivation to log in and play...
- Removal of separate lockouts for 10man and 25 man raiding; the separate lockouts allowed me to raid with my guild in 25man, and friends/family in 10man.
- Changing the talent tree system. I know very few people who were/are happy with the change, so no need to explain.
- Making dailies feel mandatory. The way this system was implemented really made WoW feel like a job. Most days of the week I would have maybe an hour to play if I wanted, and all of that hour would have to be spent doing dailies if I were to try to keep my character decently updated with gear that would make me somewhat competitive on days where I had an extra hour or two to do raiding.
- Focus on scenarios and not dungeons. I hate scenarios...plain and simple. Yes I would get tired of dungeons in WotLK and Cata, but MOP really made me appreciate them. I would must rather grind dungeons than grind scenarios or dailies. Yes MoP does have dungeons, but it is very obvious Blizzard did not mean for them to be much of anything rather than aiding in the leveling up process.
and last but not least...the nail in the coffin...made me lose all interest...
- Blizzards introduction of an in game store...I see the direction this is going...its very obvious. It made me hate Diablo 3, and it now has made me care less about WoW.
It was fun while it lasted.