FULL of epics. You could get sub-T4 level items, and then barely sub-T6. Dungeons had a small chance to drop an epic on the last boss, hardly a surefire thing. Craftable epics? That cost money and mats, that's not welfare. Badges of Justice took time to get, they took heroic dungeons. You aren't grinding out your VP cap in a day in those dungeons, they took work.
But, you're right, BC was carebear, so... what is Mists? Progress Quest?