I got into it the first wave of invites, and I love it. I've been waiting for and asking them to do this since sc2 came out..
There are also dedicated links under the Blizzard icon to Account Management and Support as well as something for Settings, Sign Out and Exit. Nothing yet specifically for the store but the usual news links that end up on Blizzard's front page are there and clicking on them can take you there.
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A bit of civility and respect for others opinions goes a long way toward getting any respect in return. Overly hostile, profane and insulting posts are a sign that people don't really have anything to say. Profanity is best served out in very small doses.
"Forum drama exists because people enjoy creating it." - ML/2013
Got it yesterday ! I think it's cool so far and it also handles the PTR which is really nice !