I feel bad for those that compare a guild to a sports team.
And I don't even like sports.
I think you have no idea what you are talking about.
When groups of people have proved they are among the best teams in the world at different games or activities, and there are stages of competition surrounding them, other people who also play or follow the same game or activity will naturally gather around in support of their favourite players/teams.
It's human nature and will not ever stop just because a few people think it's silly, you might wanna consider going back to school and taking a beginners class in how the human race and society in general operates.
Your persistence of vision does not come without great sacrifice. Let go of the tangible mass of your mind, it is only an illusion. There is no escape.. For the soul burns on everlasting encapsulated within infinite time. A thousand year journey at the blink of an eye... Humanity is dust..