So, the story goes like this:
I'm on a very small server in the only 25 man guild left there whose leadership's 100% focus is heroic mode raiding. Now, with the small empty server, our recruitment pool is very limited so it's nearly impossible to bring anyone in when we aren't even 6/13 H yet. The main problem is there are too many people focused on other things in the game like Pet Battling, dailies, and the story of the game and all that. I have nothing wrong with players who want to play that way; that's why the player base is so diverse and that's good. But the problem is that nearly everyone on the raid team that signed up to progress just doesn't seem like they really have the drive to or even want to kill the hard bosses on heroic.
I was previously a raider turned officer in the guild and when I tried to help and improve players by showing them World of Logs parses and doing various Armory audits, no one even seemed to care that they weren't playing optimally despite numerous attempts to show them some new approaches to their class. So I left the guild and joined a hardcore raid group and went 16/16H in Tier 14 before ToT was released and ended up going 8/13H in heroic ToT before I just couldn't take the guild's late raid times on top of working full time as well. So I'm back in my old guild after convincing them I wanted to help out. Now that I'm back I'm starting to remember why I left. It seems like no one cares that there is an optimal way to raid or play their classes. It's a lot of the "I play how I want" mindset, which is perfectly fine by me; but not perfectly fine for a guild that wants to focus on clearing heroic content. I've seen how a top tier guild plays and how the players in the guilds all treat going into encounters and how they min/max their characters to their best ability, but it just doesn't seem like this guild wants to do that. There are a small number of people within the guild that are very good players and we could form a decent 10 man group with them, but they don't want to do 10 man ever. It's either 25 man or they quit kind of mentality. Server transfers are a no-go as well since they just don't think they could get people to follow and that they would lose more than they would gain.
So I know I really like the people in my guild, but I also love heroic raiding and progressing on the hardest bosses that Blizzard releases for us. Should we just sit down one day and decide what kind of raiding guild we want to be? Should I force people to min/max and learn to review their performances by comparing different World of Logs parses with their own? How do you convince a group of people that say they want to heroic raid to actually put forth the effort? It just feels like these guys are a very casual guild that manages to kill a couple of heroic bosses (the easy ones, of course) every now and then. Doing things outside the raid scene within the game is fine and should be done to prevent burnout, but when it comes to raid encounters they'd rather be talking about pet collecting or some kind of transmog gear they want to do runs for. Some of them even talk about pets and mounts while we're discussing different approaches to encounter strategies. Would you recommend I keep trying with this group or move on and leave the guild (again)?
TL;DR: Raid group claims to want to heroic raid and after I've experienced hardcore raiding first-hand this expansion they just don't even remotely have the drive to raid or even to play their classes optimally. How do you convince that kind of group to get into the 'real' heroic raiding mindset?