I'd think if that were the case, someone would have turned up a trademark filing by now. However, not gonna say it's impossible, because Blizz has occasionally been known to surprise us.
With BlizzCon in November and 5.4 probably getting released sometime in September, I wouldn't be surprised if we had a pre-BlizzCon announcement. It'll probably be limited to a teaser and some basic information however, with a more comprehensive reveal at BlizzCon. I just don't think they'll want to have a 2 month lag time when 5.4 is out but there is nothing new on the horizon.
Remember the lessons of the past, but do not become lost in nostalgia. Seize the moment whenever possible, but not when it could do you great harm down the road. And look to the future as far as you can, but do not become complacent waiting for a brighter future to come to you. For the past, present, and future all have their place in the human psyche, and to see one as superior to the others is the most grievous error a person can make in life.
And how do you make a 'half' announcement, as opposed to a 'whole' announcement? If they tease is, they have announced it.
The WotLK one was discovered a few days before BlizzCon, which was in August that year. They can definitely file the trademark a mere couple of weeks before announcing it.
My guess is that we'll see the trademark appear in the news on the first week of August. 3 weeks from now.
As I've argued a dozen times, a BlizzCon announcement is too late for Blizzard.
These are the numbers of months they've needed between announcement and release for the last three expansions.
Wrath of the Lich King: 15
Mists of Pandaria: 11
Even assuming they'd manage to reduce that to, say, 9 months, you'd still end up with ~11 months of the Siege of Orgrimmar once you include the time between the likely release of 5.4 and BlizzCon. Yes there might be a minor patch for all we know, but SoO is confirmed to be the final major raid. They won't leave us with one raid for a year again. It goes against everything they strive to achieve nowadays.
Additionally, the expansions have always been announced before the last major raid patch of an expansion, the date ranging from 8 to 12 months into the life cycle of the expansions. Announcing EXP 5 at BlizzCon would place the announcement 15 months into MoP's life cycle. The first part is crucial because teasing their players of more content in the future is crucial when they let us have a go at the final content of this expansion. Otherwise people might feel the game is dead, stale, or that there's simply no point in struggling through 5.4. They need to show that the game is alive and has a future around the corner. The second part is important because you can't take away the time needed for marketing and testing. They NEED that time to make a polished product.
Again, you see where I'm getting at.
The only way in which they could possibly announce it at BlizzCon is if they found some way to drastically reduce the time needed for marketing, testing, and iterations to the expansion between announcement and release.
If I'm told to choose what seems more logical and reasonable;
A) That they stick with the BlizzCon thing for tradition's sake, or
B) That they adapt to the actual development cycle and time frame demanded by their new expansion,
I'd choose B any friggin' day of the week. Everything points towards it.
BlizzCon is still going to be full of goodies. Diablo 3 expansion, more information on the WoW expansion, etc.
Last edited by Mojo Risin; 2013-07-12 at 04:23 PM.
"Good morning!" said Bilbo, and he meant it. The sun was shining, and the grass was very green. But Gandalf looked at him from under long bushy eyebrows that stuck out farther than the brim of his shady hat.
"What do you mean?" he said. "Do you wish me a good morning, or mean that it is a good morning whether I want it or not; or that you feel good this morning; or that it is a morning to be good on?"
"All of them at once," said Bilbo.
They won't wait until Blizzcon, and I'll tell you why:
- They want to get content out faster, including expansions
- If announced at Gamescom, that means they can announce a beta by Blizzcon and/or start a beta by Blizzcon
- Means Expansion could come out 5-6 months after Blizzcon.
Maybe they should have had Blizzcon in August, eh?
hearthstone release date announcement calling it now!!!!
Announcement that they will be revealing stuff at BlizzCon to sell more tickets (nothing def tho)
Hearthstone to be able to be played through WoW.
D3 PS4 demo =P
There's no way they will do a full announcement for the next WoW exp here, it would take over the entire place and it's a massive thing for BlizzCon.
Possible, but I think very unlikely. I still believe the next expansion will be announced at Blizzcon.