They should be sneakier. Keeps the suspense up and adds more excitement then just *HEY I JUST FOUND THIS OUT ABOUT THE NEXT GAME WE'LL ALL PLAY* I have no hate for dataminers but I do like some secrecy.
The hunt to find out these details is part of the suspense, it's case of how good your research skills are against the ticking clock of the announcement dates
Heh if they went this sneaky over hearthstone, then you can guarantee it'll not be as easy to even find this kind of info next time round for an actual wow expansion.
I can't believe no one remembers. A while back there was a post on MMO-Champion, on two patents that had been filed. Heart of the Swarm and Heroes of Warcraft. Everyone knew Heart was for starcraft, however no one was quite sure for Heroes of Warcraft. Well, Hearthstone is called, Hearthstone, Heroes of Warcraft.
I checked both Australia and New Zealand just now - nothing new or unusual. Hearthstone is there but nothing I don't recognise (though I briefly got excited when I saw "Lord of Destruction" before I remembered that was a Diablo II expansion.
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