New trademark from Blizzard. (Not WoW related. Don't get excited.)

[moveth]

Word Mark CUTE BUT DEADLY
Goods and Services IC 016. US 002 005 022 023 029 037 038 050. G & S: Printed matter, namely, paper goods, comic books, trading cards, milk bottle caps, coloring books, adhesive stickers, rub-on transfers, notebooks, stationery-type portfolios, paper kits; and paper crafts which are cut-out and then folded to create a final 3 dimensional object, posters, art books, guide books, pop-up books, calendars, pencil cases, novelty books
IC 025. US 022 039. G & S: Clothing, namely, pajamas, hats, sweatshirts, t-shirts, shirts, shoes, jackets, shorts, socks, and sweaters

IC 028. US 022 023 038 050. G & S: Toys and games, namely, action figures, collectible figures, vinyl figures, capsule toys, statues, plush dolls, plush toys, board games

Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86013206
Filing Date July 17, 2013
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Blizzard Entertainment, Inc. CORPORATION DELAWARE 16215 Alton Parkway Irvine CALIFORNIA 92618
Attorney of Record Rod A. Rigole
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE


Just thought I would Post this here to possibly get some ideas of what they might be making. Its a trademark for something called Cute But Deadly. The Goods and Services listed have things like Milk Bottle Caps listed, so Im really at a loss.

[Last Starfighter]

World of Warcraft: CUTE BUT DEADLY

Fuck yeah dude. 5th expac!

[ThatCanadianGuy]

Whoa... maybe those guys saying Blizzard aims at children were right?

LOL

[Theronus]

[...] to create a final 3 dimensional object

It's obviously Half-Life 3.

[Angella]

Sounds like a pokemon-related something-or-other.

[Theodon]

Expanions packs new race/class combo is gnome druids. Furry gnomes running around battling the burning legion!

[Sett]

They should trademark 'over thinking' to mess with us all one day.

[moveth]

They should trademark 'over thinking' to mess with us all one day.

I would love that. I want them to just start trademarking everything.

[Kaleredar]

Blizzard coloring books?

Hells yeah.

I would love that. I want them to just start trademarking everything.

They should trademark "the burning legion," "the south seas," and "the emerald dream" all in one day.

[reef]

my panda is cute but deadly /growl! :3

[Kuja]

So we get to ride pink unicorns and poop rainbows in the next expansion. Yaay!

[Rucati]

Yes, it's getting pretty obvious that they are trying to heavily target a younger market, probably because currently +80% of their playerbase is older than 20.

It already was slightly obvious with how they presented Mists of Pandaria, but now with the coloring, children's books and all the other stuff... it seems they for some reason are trying to draw in a younger crowd starting at age 6 and up... How is this going to translate into WoW though?

I can't see 6 year olds coming to play WoW unless they make the game F2P or something. (Also explains why they've been so draconic with 'inappropriate' character names lately).

Or, and this is a long shot, maybe if 80% of the playerbase is older than 20 that would mean a fair amount of them have kids, and having your kid be interested in something you're interested in is a pretty good idea for a parent, be it video games, sports, cars, or just about anything else. So if you're into WoW or the Warcraft lore or something, buying a WoW coloring book for you kid is a pretty good idea really.

Plus, for Blizzard, if those kids enjoy it when they're 13+ years old they can get started playing Blizzard games, planning for the future is always wise.

That being said, it's just a shot in the dark and they probably didn't put that much thought into it. But it makes sense and I'm sticking with that idea.

[Mormolyce]

Come on guys, you can read way too much into this and get all mad for no reason. I believe in you!

They should trademark "the burning legion," "the south seas," and "the emerald dream" all in one day.

Or like "World of Warcraft: Invasion of the Zerg".

[Deleted]

They should trademark rich but douchy or subfees but p2w

[Darksoldierr]

World of Warcraft: CUTE BUT DEADLY

Fuck yeah dude. 5th expac!

God, i had such a good laugh at this my colleagues tought i went nuts. Thanks for making my day

[moveth]

Or, and this is a long shot, maybe if 80% of the playerbase is older than 20 that would mean a fair amount of them have kids, and having your kid be interested in something you're interested in is a pretty good idea for a parent, be it video games, sports, cars, or just about anything else. So if you're into WoW or the Warcraft lore or something, buying a WoW coloring book for you kid is a pretty good idea really.

Plus, for Blizzard, if those kids enjoy it when they're 13+ years old they can get started playing Blizzard games, planning for the future is always wise.

That being said, it's just a shot in the dark and they probably didn't put that much thought into it. But it makes sense and I'm sticking with that idea.

Woah. Wait a minute. Did you just say something logical on MMO-champion? I'm gonna need you to log off and reevaluate a few things before posting again.

[Maconi]

Reminds me of the stuff WildStar released recently.




Doubt it's related, but interesting.

[DockyWocky]

Holy image sizing Batman. May want to fix that.

OT: It could be any number of things. Even if it is Warcraft related, it may be a younger kids plush/creature line specifically designed to eventually draw them to WoW.

[Sierra85]

Cute and Deadly could be a veiled reference to a stuffed toy line. or Blizzard pet accessories?

[DockyWocky]

Cute and Deadly could be a veiled reference to a stuffed toy line. or Blizzard pet accessories?

Exactly what I was thinking. The TM paperwork doesn't mention games/characters specifically, so my first guess was stuffed Pandaren and Murlocs and what have you targeted towards a younger crowd.