Well, they can stick their model in their anuses, because it's not 2004 anymore and there are lots of other choices... There's no reason to pay a subscription and have the best looking items in a cash shop, unless you want to promote this piece of shit business behavior to all the other developers.
It's the equivalent of a day 1 fucking DLC. You pay for the game, but they want you to buy content that should have been included in the fucking game. It's pretty sad that Blizzard lowered themselves to EA practices. And it's pretty amazing and sad at the same time that there are people that "don't have a problem with it"...