Nice to know Blizzard is willing to accept losing more subs in 5.4 with them continuing the ridiculous catch up mechanisms that MoP has given us.
In Cataclysm, and Wrath, by the last raid tier, I would have DE'd gear that had the same item level as the first tier of the expansion. In 5.4, Blizzard has managed to make the sheep excited to get it.
I'm normally a Blizzard fan boy, but the catch up mechanisms for new players, and alts has been nothing but fail this expansion. This has been the #1 reason that I have personally seen people leave the game for in this expansion.