Biggest sub levels were when fewest people raided. To an outsider it just looks like a huge waste of money. You might be right, but you'd need a lot of proof before you get some disinterested investor to hand over hundreds of millions.
So, lets have that proof. Remember, the proof you show has to get a hardened investor who doesn't give a toss about wow and who can also put his money anywhere (oil, gas, gold, stocks and bonds, housing yuadda yadda) to part with their money.