You can put ANY number between 160 and 190+ in here, because for 2022, the Yen has been slumping. So unless you convert each and every underlying piece from JPY to USD at the rate that was current back then, you will only approximate.
I know how to read financial statements, thank you. I could even read and make them for a living if it wasn't boring as heck.
See, with just that sentence, you demonstrated that you have no clue.
You don't compare marketing to market cap, because market cap is extremely fickle and overall, isn't a very reliable element. Not to mention one is in the BS and the other in P&L. What you can do, however, is to compare it to the top line. So, let's do it:
Square Enix: (24739 + 611) MY / 365275 MY = 6.93%. That means less than 7% of net sales go to marketing the products (all of them, it's a group P&L)
ActiBlizz (using FY2022 figures): 1217 M$ of sales and marketing / 7528 M$ of revenue = 16.1%
In other words, ABK spends more than 2x the amount in marketing than SE.
Yet you went on a "but when wow had cheat they adjusted the client" trip without even bothering to check whether if it's true.
WoW arenas have been wintrading since Season 1, nothing new here.
What laws are they breaking? They break the TOS. TOS isn't a law in any way, shape or form, it's an agreement between two private parties.
Well, I compare MMORPGs to other MMORPGs, seems pretty sensible to me.
But if you are on trial as you said, you only were able to experience ARR and HW? Now, if you don't like story and cinematics, it's fine, you should pick another MMO that suits your play style better.
Guess what, I AGREE. Unfortunately these days, most game companies are ran by execs that come from marketing and not from VG making. If anything, we are lucky that YoshiP is a video game creator by training, although it comes with a heavy
Yes, and then they yeeted the former CEO. XD
I don't know yet how pants on head the current CEO is, we will have to see.
Thank the Twelve, this isn't Korea.
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Ironically, they spend 2x less than ABK in comparable percentages.
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Yes GS, that is exactly what I said ^^ Glad we agree on that
Because SE is too proud. With Blizzard, it was simple - they knew they couldn't design a decent UI, so they gave users APIs and went "meh, fans will fix it". From time to time, they remove some APIs because they are too powerful (hello, autodecurse from the old Molten Core days), but overall, they by far and large leave the UI be.
SE, on the other hand... There was an interview with the UI/UX designer on Lodestone recently, and that person is clearly not up to the task. Or doesn't have the budge to redo all the old UI. They think the stuff they did is perfect and conveniently ignore most of the feedback.
Now, I'm not a big JRPG player myself, but friends who are tell me that horrible UIs are unfortunately very common among them.