Trademarked today. As far as I'm aware, you cannot submit false applications to the New Zealand trademark office. This is real.
AJ Park is the same man who helped Blizzard file Mists of Pandaria, Reaper of Souls, Hearthstone, etc.
Hearthstone's description is "9 Computer game software; downloadable computer game software; computer game software downloadable from a global computer network; downloadable electronic games via the internet and wireless devices; interactive multimedia computer game program" because it's digital only. Heroes of the Storm's is "9 Computer game software, computer game discs, downloadable computer game software, computer game software downloadable from a global computer network, interactive multimedia computer game program; downloadable electronic game software for use on portable electronic devices such as mobile and cellular phones, laptops, handheld computers, and tablet PCs." which EXPLICITLY mentions physical versions - which Hearthstone does not have, and the also digital-only Blizzard All-Stars will not have.
There are NO TRADEMARKS for books/toys/etc in NZ. ONLY services and games. As mentioned right before this, there is NO mention for a physical game in Hearthstone's trademark. There is in Heroes of the Storm's. There is no chance this is a Hearthstone related item unless they're planning on releasing a PHYSICAL, boxed expansion for their closed beta DIGITAL ONLY F2P card game.
CATACLYSM TRADEMARKED: July 1st, 2009. Announced two months later at Blizzcon on August 20th. (Entirety of July and majority of August. Much closer to two months than one month.)
MISTS OF PANDARIA TRADEMARKED: August 2nd, 2011. Announced two months later at Blizzcon on October 21st.
HEROES OF THE STORM TRADEMARKED: September 25th, 2013. Possible announcement two months later at Blizzcon on November 8th?
You are taking the classification too literally. It's a best fit match, never exact.
For example, the Hearthstone trademark does not mention "downloadable electronic game software for use on portable electronic devices such as mobile and cellular phones, laptops, handheld computers, and tablet PCs" even though it has publicly announced plans as such. And this new one does.
The information is too conflicted to rule out any product.
I'm not sure what the trademark laws are in New Zealand, but I do know that classifications in Europe are generally very broad and lenient, whereas classifications in the US are very strict and specific. You need to be very careful that you only trademark *exactly* what your product covers in the US. Not so much in Europe. Again, not sure about NZ.
No books, comics, toys, etc are trademarked in NZ. Only services and games. Also, description is computer game
What, like they have some law where one cannot trademark those things, or simply that Blizzard hasn't done so before? If the latter, wouldn't be that out there for them to start now, just to have this kind of reaction.
Either way, interested to see what this turns into.
If this is fake, someone went to great measures to trick the New Zealand Trademark Database with substantial enough proof to convince them they're AJ Park and/or Blizzard Entertainment, then pay the fee for the application.
That's what some said about The Dark Below app in the EU as well – let's hope that the NZ process is as secure as it seems to be from the outside.
this is everything we know about blizzard all stars. the only reason they renamed it in the first place was because they allowed dota 2 to be made and gave up ownership of the dota title (even though they rightfully owned it)
I think it's not this. Previous blizzard expansions names were obvious in terms of location (well cataclysm was tricky one ) so i think it's more likely their dota or something. However imagine if they trademark Rise of the Legion/Ashes of Argus/Flames of Xoroth etc...forums will got crazy becuase it so obvious about where we going