Seasonic is a well known OEM that makes a PSUs for a whole slew of companies. I have a feeling that the R550 is built off of one of Seasonic's first platforms before they became the go-to PSU OEM.
The R550 is rated for 550W but is only rated for 408W on the 12V rail. The R550 is also not 80+ certified.
When's the last time Seasonic made a non 80+ certified PSU?
Source: http://realhardtechx.com/index_archivos/Page834.htm