In all seriousness, this has happened to me. brand new 50" plasma, friend of mine's kid was near it, he slipped, friend went to grab kid, almost tripped himself, put his hand up to stabilise.. bang right into screen.
my instant reaction, and onwards (despite it being warranty covered, considering this was xmas, so it took months for them to sort out!!!) was 'shit happens'
it's real life. they are friends. these are just.. things.