Just found that an application to have this trademarked in Mexico was submitted two weeks ago.
The description (as translated by Google):
ENTERTAINMENT SERVICES, NAMELY, PROVIDING ONLINE COMPUTER GAMES, COMPUTER GAMES PROVISION WHICH MAY BE ACCESSED FROM A GLOBAL COMPUTER NETWORK, ENTERTAINMENT SERVICES, NAMELY, NEWS AND INFORMATION IN THE FIELD OF COMPUTER GAMES WITH FINES ONLINE ENTERTAINMENT PROVIDED.
So, what is it going to be???