They did this on top gear comparing a prius to a bmw m3, where they made the prius go around the track at full speed and the bmw just had to keep up. The bmw was more efficient because it didn't need as much juice to keep the same speed. It makes sense, I mean, if you have to drive at high rpms constantly you're going to go through more gas. I'd say it depends on if you think you spend more time in heavy traffic or not. Obviously it's not worth trading up if you're spending most of the time at traffic lights and stop signs.