Not long ago I would have been appalled. Then I saw a TED talk by a man named
Dan Pallotta.
He explained why overhead is a terrible metric to use when judging a charity. Being a businessman myself, the context he put the whole paradigm in made a lot of sense as well.
Here's the video.
Basically it boils down to the fact that a nonprofit organization
is still a business. They still need to advertise to get their message out and draw in new donors. So it's
okay if they spend donation money on marketing and six-figure CEO salaries (provided they can afford it).
In plain terms, without encouraging the nonprofit company's growth, an organization may remain on the scale of a local bake sale... where 99% of the revenue goes directly to the cause, but that 99% is out of a couple hundred dollars. Meanwhile, a much larger organization might only spend 60% of its revenue directly on the cause, but that 60% is from $100 million in revenue. Which of these two groups is providing more aid to their respective cause?
Even if you look at REALLY large organizations like the Red Cross (who spends upwards of 90% of their revenue on their cause) it still makes sense. It makes sense
because they're so large. When was the last time a super-large organization like Samsung or Microsoft had to advertise to encourage growth or brand awareness? Never, that's when. They advertise for new products and that's it.
They're also capable of taking advantage of economies of scale. A $300,000 CEO salary is a fraction of a fraction of the budget for the Red Cross. The 10% they keep for overhead is capable of running a substantial organization, while a smaller company might need a larger share to stay afloat. I also see nothing wrong with someone earning six figures as the head of a nonprofit. Why
shouldn't someone make a great living helping people?
This is
my take on nonprofit charities. What's yours?