I get the assumption that people feel like the Devs dont care about PvP. They are absolutely correct. Blizzard just doesnt care about PvP because PvP is not a huge part of this game. People dont play WoW only for the PvP. If people wanted only PvP they would either play a game like LoL and DoTA or a more PvP focused MMO like Guild Wars, EvE, or Aion.
WoW just doesnt have the same things as PvP MMOs had. Ultima Online had many kinds of PvP like Order vs Chaos alignment fights, Guild Fights, and just straight up PKing. No where was safe and even in towns enemy guilds could kill you without guard retribution. Death also had a consequence because if you died the people who killed you looted all your gear. If you died while flagged a murderer you couldnt rez until the murderer flag had worn off. I think it was around 8 hours online for each person you killed. If you rezed you suffered a hefty stat and skill loss. Dark Age of Camelot was pretty much 95% PvP. The entire end game was RvR. EvE is basically Ultima Online set in space. Kill everyone and take their shit. Griefing is encouraged. Guild Wars is very similar to DAoC. No end game except PvP. Aion was also PvP oriented. Constant danger of enemy players in all zones. And they actually killed you every time they saw you unlike most WoW pvp servers where I have seen Horde and Alliance questing right beside each other with no one ever attacking unless they were pussies with 60 levels on the poor kid. There is absolutely no consequence to death. No exp loss, no gear loss, nothing. If this was a PvP game then being killed by other players would have consequence.
People in WoW are carebears. They complain about everything and want hand holding and feeding via silver spoon. Just read the post below where someone actually think its wrong for their to be a grind to get gear. Wait you mean someone with better gear can kill me? Off to the forums I demand to be on equal ground with someone who has spent many hours EARNING their gear. If you wonder why the Devs dont care about WoW pvp look to the players. They are the reason PvP is so bad in this game because Blizzard seems to listen only to the people who want WoW to be easy mode.. All they want is fairness and hand holding. Wars arent meant to be fair and thats what PvP should be. A war between Horde and Alliance. If Blizzard actually had some employees with a set of balls maybe they could make PvP more of a central activity rather than something like Pet Battles.