Releasing 2 or 3 helmets for 5 or 10 dollars is a bad idea, if you're going to jump, you might as well jump with two feet, start pumping out thousands of cosmetic items, 10 or 20 a week. They want to make money? Why not go the TF2 hat route? I've spent a small fortune on keys and hats and ive made a small fortune as well. Blizzard doesn't know the true meaning of collectibles, they release something that's rare and limited but later down the road they re-issue same mount or item up for grabs.