Originally Posted by
brothernads
Well alpha/beta is not all they can do - they can release some or all of the garrison blogs, maybe another artcraft with a new model preview, more "alpha" patch notes to bring some attention to WoD. Or (however unlikely) they can do nothing at all.
But, I agree with your point - alpha/beta is what they should do. The only thing that will truly bring the hype back to WoD, in the face of a competitive MMO release and several more months of live content drought, is to open external testing with no NDA so the bloggers/streamers/news sites can go nuts.