"just having one small monthly fee for 100% access to the game fits the IP and the game much better than a system where you have to pay for features and access as you play." - Matt Firor
"We don't want the player to worry about which parts of the game to pay for - with our system, they get it all." - Matt Firor
"We feel that putting pay gates between the player and content at any point in game ruins that feelign of freedom." - Matt Firor
now I live capitalism every moment in my real life and I don't want the same for my games too. MMORPGs create virtual worlds where people get "lost" inside...it does not need to be like real life and thats why many of us we prefer the sub model.