This kind of stuff really annoys me -- and it frightens me, too. Whenever a company etc put out all of this extra content (cosmetic or otherwise) that's exclusive to pre-orders or collectors editions, this says to me;
1) We lack so much confidence that this will do well, we're gonna try and rake in as much money as we can before launch;
2) If we can generate more profit than we have forecast, then it's all good.
It's like SWTOR. Within the first month the game was released, EA had generated more profit than they wanted. After that? Pfft, they couldn't care less; they've already made what they wanted.
Same thing goes for Elder Scrolls. A full retail game with a subscription fee that is now trying to goad people into pre-orders and "Imperial Editions" by handing out in-game benefits and items. I mean, seriously? If I want to play as an Imperial I need to buy the Imperial Edition for £120 or your regional equivalent? And whose bright idea was it that, as a pre-order bonus, you can role any race under any faction? That defeats the WHOLE POINT of having factions to begin with. Can't wait to see a fucking Nord in my Aldmeri Dominion...
I have never wanted a game to fail so hard until now. And that upsets me because I had real high hopes for this game, but now they're butchering it with obligatory pay walls and other stupid benefits just to rake in the early money.