What did you expect the price when they wanted to sell 90's?
Seriously you people never stop QQing don't you? In all honesty I believe its fair that its for $60 so maybe naysayers would calm the fuck down about P2W and shit like that. Also I mean you're literally boosting your char and skipping content just so that you don't experience the tedious leveling again. I think its fair also to let people still play the old content and given the heirlooms, you'd most probably just queue to level up until cap.
Now the question is, how much did you think buying a level 90 would cost? I was thinking 30-40$ but 60$ seems fair enough. Guess it's time to avoid the forums for all the outcry in the coming 2 weeks.