Wow, shocked. Imo its so expensive. In reality every item they add to a cash shop devalues the game and decreases its longevity - although thats probably why they are doing it, wow is an old lady now, might aswell milk the last few years.
It's funny people complain for a service that's quite Pointless for their main. No one forces you to use it and those who want to come back to the game would appreciate it (if they have the money) The price is fine to keep the multiselling/spamming 90's. I would never plan to use it but making a fuss for adding it then complain about the price (some people here with their posts prove not to have a stable opinion) is just a joke.